Walter Grutchfield - Beacon Paints

Beacon Paint & Wallpaper, 371 Amsterdam Ave. between 77 & 78 Sts., New York, 1991

Beacon Paint & Varnish Co. Inc. opened at 370 Amsterdam Ave. in 1929.
In 1943 they moved across the street to their present address at 371 Amsterdam Ave.
In 1972 the name changed to Beacon Paint & Wallpaper. The sign presumably is no older than the 1970's.
For the condition of this sign 10 years later than the image above, see the next image.