Children Cry For Chas. H. Fletcher's Castoria

Fletcher's Castoria derives from a mixture of senna, sodium bicarbonate, wintergreen, taraxicum, sugar and water patented by Samuel Pitcher of Barnstable, Mass. in 1868.
Pitcher's Castoria was advertised as "... a Pleasant and Complete Substitute for Castor Oil...," especially for children. And, like Fletcher's, "Children Cry for Pitcher's Castoria." See The Olden Times for 1887 ad. In 1986 there was still a remnant of a Pitcher's Castoria sign on Greenwich St. near Desbrosses St. (Click for image.)
The rights to Pitcher's Castoria were acquired by J. B. Rose & Co. around 1871/72. J. B. Rose & Co. also made Centaur Liniment, for which there were 2 versions, one for people and one for animals. (The name Centaur referred to the half man, half horse creatures of Greek mythology.) Thus, J. B. Rose & Co. came to be known as the "Centaur" company, and in 1877 they were re-named the Centaur Company with Demas S. Barnes and Charles H. Fletcher as principals.
In 1888 Fletcher (who had registered his signature as a trade mark in addition to the name Fletcher's Castoria) assumed control of the Centaur Co. He continued to promote Fletcher's Castoria until his death in 1922.
The following year Sterling Products Company paid $3,500,000 for a one-quarter interest in the Centaur Co. Eventually the Household Products Inc. division of Sterling Products became sole owner of Fletcher's Castoria.
Currently (2001) Fletcher's Castoria is manufactured and sold by the Mentholatum Co., who bought the rights from Sterling Drug in 1984.